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This chart shows cashback percentage by loyalty program and elite level. It displays “point value” earned as a share of the dollars spent on paid nights. Simply invert the percentage to calculate average paid nights needed for one free reward night at the same property. A cashback of 10% means on average 10 paid nights are required to earn one free night.

The dotted lines show the additional cashback from using the branded credit card, where one is offered. The values are for U.S. credit cards. More details can be found in our detailed program guides.


Members of loyalty programs achieve elite status depending on the total number of nights or number of separate stays completed per calendar year. This chart shows the number of nights needed to qualify for the elite levels by chain.

Most chains have 4 elite levels, including the base level. Hyatt only has 3 elite levels. To read more details, or consult stay requirements by loyalty program, check out our detailed program guides.


This bubble chart shows average star rating and non-refundable room rate by brand. The size of the bubble represents the number of hotels by brand.

As expected, average room rate increases as brand quality goes up. Hotels at the lower end of the band are relatively “cheaper” for their star rating. Many Accor and Club Carlson hotels can be found there, and can be good value. Accor’s Ibis and Mercure brands as well as Carlson’s Park Inn and Radisson stand out here.

Many IHG, Hilton and Marriott brands are in the central zone of the band. Some high end SPG, Marriott andHyatt brands can be found on the upper end of the band, meaning that these are relatively “expensive” for their star rating.


This chart shows the quality of the 7 loyalty programs. The height of the bars represents the average star rating of all hotels within a loyalty program. Bar width corresponds to the number of hotels.

The largest programs of IHG, Hilton and Marriott have the lowest average star rating. The smaller programs have higher average ratings. SPG is the highest quality loyalty program with an average star rating of 4.1. Keep in mind that the average value strongly depends on the mix of hotel brands within a loyalty program. More details can be found in our detailed program guides.


This chart shows the geographic presence of the 18,600 hotels of the 7 loyalty programs. More than two thirds of the hotels (~12,500 hotels) are located in North America.

When choosing your loyalty programs, it is important to take into account geographic presence in regions where you travel frequently. IHG, Hilton and Marriott make up ~85% of hotels in North America. In Europe, these three only represent ~35% of hotels. Accor makes up 52% of European hotels due to its large presence in France, and also has a good presence in Asia.

Check out our program guides.

  • Hotel Loyalty Program Club Carlson Logo
  • Hotel Loyalty Program Hilton HHonors Logo
  • Hotel Loyalty Program Hyatt Gold Passport Logo
  • Hotel Loyalty Program IHG Rewards Club
  • Hotel Loyalty Program Le Club Accorhotels Logo
  • Hotel Loyalty Program Marriott Rewards Logo
  • Hotel Loyalty Program SPG Logo
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